Monday, August 29, 2011

What Event Organizers Need to Know About Security Planning

Guest Blog Post by Dan Petrovic

 

Security planning is a crucial component of the event planning process, especially when the event involves a large number of people. Planning an event with no security has been tried before, and it often results in tragedy. The most famous example of an event that had a lack of security planning is the Altamont Free Concert of 1969.

The road manager of The Rolling Stones decided that the Hell’s Angels motorcycle club could handle keeping the crowd safe and away from the stage. The result was a violent night filled with extensive property damage, dozens of injuries, three accidental deaths, and one stabbing. Event security is certainly not something that can be made up on the fly and it requires careful planning.

Threat Assessment

Security planning takes careful consideration that depends on what kind of event is being planned, the layout of the facilities, and how many people are expected to attend. If the event is simply overwhelmed with security staff, this could negatively affect the image of the event, or inconvenience the people attending the event. By identifying potential threats, security can be focused on the areas that will most likely require their attention.

One way to do this is by creating a risk assessment matrix. A matrix can be created by looking at a past history of events and considering how likely incidents are going to happen again. For example, previous concerts might have had problems with audience members trying to rush the stage, so the stage area should be identified as a high risk area in the matrix.

If the parking area for an event is in a well-lit area with enough space for the free flow of traffic, that could be considered a low risk area. Planers should also try to picture the people that would benefit from the failure or disruption of the event, and how they might try to accomplish it.

Making the Plan

Once all threats are assessed, the next step is planning what staff and materials are needed to address each identified threat or risk. There are several components that should be considered in such a security plan.

The first component is deterrence, factors that would deter someone that would want to disrupt an event. Some components of deterrence could include lights and security cameras. If the deterrence is not enough, the next component is prevention, or how effectively an item or person would be when intercepting a security disruption.

Special barricades are made to handle crowds and these are more effective at keeping people in a designated area than simple caution tape. Another component to consider in a security plan is incident preparedness. Good incident preparedness includes having a clear evacuation plan if there is a fire or bomb threat, and having ambulances on stand-by in the case of a medical emergency.

Hiring the Right People

All good plans are worth nothing if they are not implemented by quality security staff. Some events might be secure enough with onsite security that’s already available; other events require hiring a professional security company.

Security personnel should also have experience working with similar types of events. Local emergency responders will be able to identify practical threats based on their experience and include strategies to deal with such threats in a security plan. Each staff member assigned to a certain duty should not just know what to do in their assigned area, but also the emergency incident plans.

All members of staff also need to be able to communicate with other members in case of a large scale incident. Since a good security plan will identify vulnerabilities, staff should be kept somewhat on a need-to-know basis regarding other specific plans.

In summary, the first step in implementing a security plan is to know the risks. Once that is done, the person in charge of event security needs to know how to address each risk and create a compressive security plan.

Make sure to hire well trained staff that knows the plan and can communicate effectively. With such a plan, even the most complex event will pass without any incidents.

Dan Petrovic is a marketing and security specialist from Australia. He writes articles on marketing and security for several blogs in his free time. He is currently working for Custom Lanyards as a consultant.

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{ 9 comments… read them below or add one }

Melissa Jones August 30, 2011 at 10:12 am

Great read and so very true! I planned a gala a couple years back and party crasher came in, sat at a donor table and fed himself filet mignon. He could have caused harm – thankfully he didn’t. Just goes to show that security is needed at events!

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Patti Shock September 6, 2011 at 10:22 am

So true. I actually was at the 1969 Altamont Rock Festival in Livermore, CA. I was in the middle of around 300,000 stoned people. We knew stuff was going on up in the front because they kept stopping the music and telling people to move back. Have you ever tried to move 300,000 people back? Up in the front, people were standing, but back where I was, we had blankets laid out. As the surge moved back, we all had to quickly jump up and move back, losing food and everything else we brought with us. When it started to get dark it also got real scary. The crowd was spread over hills, so being in the valley, I could look around and see the hills around me were solid people and as it was December, as it got dark, I could see fires being lit around the area for heat. That was when we decided to leave, so we were actually hiking out as the Rolling Stones came on.

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cctv security September 21, 2011 at 6:09 am

Security planning is an essential factor to take into consideration when organizing events. Your article gives helpful guidelines. Thanks

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Events Security September 27, 2011 at 2:47 am

Event security is very important when planning for events. Security teams need to work along side event managers to ensure everything goes to plan.

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Noella2 November 6, 2011 at 2:47 am

Security measures must always be taken at all costs, fans have been known to gate crash venues and cause distress to planners and other well meaning participants. It is always very important to plan in advance and most of all have a team that is conversant with the venue plan, this is a very informative article, thanks

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Greg Ramirez February 16, 2012 at 10:03 am

It’s unfortunate that security planning is budget driven. However, most disturbing at times is that the client tells you what they want, not necessarily what they need.

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carlton March 9, 2012 at 3:48 am

This is quite informative-especially in countries where persons with ulterior motives target events where there exists a security lapse

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Kathy Griffin June 26, 2012 at 1:00 am

A wonderfully written blog about security in an event. An event without proper security is like an invitation to trouble. Just like other aspects of an event is very important, similarly security plays a major role in helping the attendees to an event feel secure. However, with so many different things for event planners to look after, they are bound to make mistakes. This is why these professionals use various types of event planning tools.

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Reeta Antila December 11, 2012 at 6:39 am

It is very important the organizer should priority also the security.In Finland country there are many event that organize very well including security and most of the corporate even and other seminar always end up in success.

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