It’s really amazing what a person can accomplish when they have the right tools or resources for the task at hand. Such is the case with mobile devices. I recently abandoned my Blackberry (thankfully) , and entered the realm of Android phones. With that transition has come a whole new world of awesome possibilities.
I made a pact with myself that every day I would learn about at least one new feature to use with my new phone. Thus far I have done a pretty good job of living up to that commitment. I spent some time this past week investigating QR (Quick Response) codes and other similar barcode based tools. I am absolutely fascinated by what I learned.
For context a QR code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The information encoded can be text, URL (web address) or other data.
For a simple explanation of how the technology works please watch the following video created by my great friend Midori Connolly. Midori also wrote a terrific blog post regarding the subject of QR Codes which is a great read.
I am surprised (pleasantly) at how simple it is to create and interpret these bar codes and there are a slew of free online tools available to do so. Click on this link to access a website which will assist you in finding the best application for your mobile device.
Six Reasons Why You Should Use QR Codes for Your Next Event
I have been thinking about how I could weave the use of QR codes into an event strategy and realized the possibilities are endless. So, here is my first stab at a list of functional reasons why you should use QR codes for your next event:
Reason #1: An electronic conference brochure — On a press release, event poster, marketing video, email blast, promotional products, or even a Twitter/Facebook post include a QR Code with a link to a downloadable PDF brochure.
Reason #2: Create a Link to Conference Website —Use any of the channels identified above to distribute your link to prospective attendees. If your event registration and/or housing process is online you can post links to these locations as well.
Reason #3: Conference Handouts — Post a QR code on the screen in the meeting room and participants can scan whatever the session handout into their smartphone.
Reason #4: Post Event Survey/Evaluation — Once again, post the QR code for link to the evaluation form on the session screen, and attendees can immediately provide feedback regarding the session they have just attended.
Reason #5: Media Access — provide access to links for event music, video archives or pictures via a QR code.
Reason #6: Share Contact Information — speakers, or exhibitors can post a QR code with their electronic contact information and attendees can scan it into their smartphone’s contacts database, or email it to a friend/colleague. Attendees can exchange contact information with one another by scanning QR codes embedded on their phones.
These are just a few examples of how you can use barcode technology to enhance the event experience for your attendees. Also, I should mention that QR codes are just one of several barcode based tools available. Another tool you should take a serious look at is Microsoft Tag.
Question: As you think about your own event design, how do you see incorporating QR codes and other similar technologies into your business strategy? What would you add to the list I started above?