As some of you know I started this blog about 18 months ago. Since its inception I have worked feverishly to create content that consistently delivers useful, quality information. Some of my articles have stimulated some very interesting conversations. I am honored because you, my readers, have made this blog successful, by embracing it, contributing your comments to the conversations, and sharing my messaging with your social networks. Thank you for that!
Strategic Vision for McCurry’s Corner
When I began this blogging adventure, I first spent some time developing a strategy for what I wanted to accomplish with it. It was probably one of the smartest things I did, because it helped me get focused. In brief, my goals with McCurry’s Corner were to:
- Build My Personal Brand — Strengthen my reputation and broaden awareness of my thought leadership across the events profession.
- Drive Change in the Meetings & Events Industry — Share new business ideas, technologies and processes with other like-minded people, with the mission of making the events industry better and stronger than before.
- Grow my Circle of influence — Expand my network of contacts and build some really meaningful relationships.
Blogging Strategy Centered on Helping People
My blogging strategy, which is centered on helping other people, was built around these goals, and to this day I remain true to this thinking. One thing missing from my blogging business plan, was any kind of consideration for generating revenue. In hindsight, I believe the reason I overlooked this business piece was because I was not sure whether there would be any real sustained value to my blog. I also had no clue on how to monetize a website.
Recently I have been doing a lot of research, and thinking, regarding how to add an income stream to my blogging effort. Realistically, I need to see some revenue generated to justify the time and expense of maintaining this blog. However, I adamantly refuse to compromise on my original blogging promise, which is, first and foremost, to help other people. That is not going to change!
Delivering ROI to McCurry’s Corner
I have decided, after considerable thinking, and research, the best approach to providing some reasonable level of business results to support this blog is to very selectively participate in some affiliate marketing programs. In the spirit of full disclosure, affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts.
For example, the blog theme I use, Thesis, has an affiliate program available whereby if I refer them business opportunities, by promoting their product, I will be compensated by them, for every business referral. This is accomplished by utilizing personalized hyperlinks, which identify me as the referring affiliate. Make sense?
Three Value-Added Features
In the very near future you will see three additions to McCurry’s Corner Blog. My plan is to add convenient resources to this website, introducing products/services I myself use, or have used, which I find valuable and think you will too. My commitment to you is:
I will not promote or support any product/service I don’t myself believe in. Also, the prices offered through the links I provide will be identical to those offered directly by the product/service provider. There is no markup.
Here is a preview of whats on the horizon:
Ready2spark Online Education — Many of you know, or are familiar with Lara McCulloch. (aka @ready2spark on Twitter) Lara, a brand strategist, social media expert and event professional, is also a veteran of the adult education speaking circuit. She is now featuring a webinar series, targeted at assisting business people start and grow their online businesses. I have agreed to assist Lara by providing some affiliate marketing support for these events.
‘Thesis’ WordPress Theme — I will add a banner to the upper portion of the sidebar on my blog page, offering readers the option to click on it to preview and purchase the blog theme I use for McCurry’s Corner. Over the past few months many people have asked me about the theme I use, so I am responding by making access to it available right at my website.
McCurry’s Books of Interest — I plan to add a bookstore link (affiliated with Amazon.com) to the menubar at the top of this page. I will feature only books that I have read, and recommend, because I found value in them. In fact, in most cases I will have written about them, or their author, in one of my blog posts.
I am excited about offering these new features to McCurry’s Corner. I am even more enthused about continuing to write and publish articles that deliver value to you, my readers. Thanks for bringing life to my blog, as it would not thrive without your participation and readership.
Question: If you operate a blog, what features have you added to your site that not only delivered more value to its visitors, but generated operating revenue for your website? What questions do you have about my goals and mission here at McCurry’s Corner. Please share your thoughts!