On Monday I participated in a conversation regarding Hybrid Events and the future of the back-channel conversation realm. Subsequently, the question running through my head is, moving forward, how will all the different social channels meld together into one big conversation, in the context of a hybrid event, so that all participants can truly connect with one another? Are you with me?
Why is a Global Chat Application Needed?
Here is the challenge:
- Presently the majority of chat conversations occurring in tandem with a live webcast take place in Twitter. (Sorry no stats, but it dominates) Twitter is currently the most viable chat solution for hybrid events.
- A significant percentage of event attendees are still not Twitter users, although they may be using other social networks, such as Facebook or LinkedIn.
- Some, but not all webcast providers do have a chat client built into their software platform . The problem, even with those that do, is the messages posted there are static. They do not show up in the social networks users utilize. So, simply put, the viral impact of the messaging is lost.
- External Twitter clients, such as Tweetdeck, allow users to post messages into multiple social networks simultaneously. While that is possible, it does not result in much real-time conversation, as facebook, and especially LinkedIn discussions are slow and clunky.
- Non-Twitter webcast participants have no efficient way to engage in a parallel conversation with event attendees who are Twitter users.
Contribute to the Solution
Hmmm… so what is the solution? Great question, and not one I have the answer for. So, instead I am putting this question out there for the #eventprofs community to consider. This is an issue that is not going to be solved easily and the more brain power we leverage, the more potent the solution.
I created a Google Moderator site for the purpose of capturing everyone’s ideas. For context Google Moderator is a collaboration tool that allows users to share ideas and view/vote on them in real-time. Please visit the Google site and share your opinion. All ideas are welcome!
My plan is to post a follow-up blog post sharing the feedback received from this experiment in collaboration. Thanks in advance for your participation!