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	<title>Comments on: Five Reasons Why Your Hotel Should be Utilizing Social Media!</title>
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	<link>http://www.michaelmccurry.net/2010/03/14/five-reasons-why-your-hotel-should-be-utilizing-social-media/</link>
	<description>Inspired Words in the Service of Fellow Human Beings</description>
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		<title>By: MichaelMMcCurry</title>
		<link>http://www.michaelmccurry.net/2010/03/14/five-reasons-why-your-hotel-should-be-utilizing-social-media/comment-page-1/#comment-526</link>
		<dc:creator>MichaelMMcCurry</dc:creator>
		<pubDate>Mon, 15 Mar 2010 23:05:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.michaelmccurry.net/?p=3999#comment-526</guid>
		<description>Hey Midori, 
 
That was a great testimonial you shared regarding your experience with Hyatt McCormick.  I remember when you were struggling with that situation.   They really responded admirably! 
 
I agree with you regarding the online customer service for MPI&#039;s Meet Different Conference.... it was fantastic! 
 
Thanks for contributing! 
 
@michaelmccurry </description>
		<content:encoded><![CDATA[<p>Hey Midori, </p>
<p>That was a great testimonial you shared regarding your experience with Hyatt McCormick.  I remember when you were struggling with that situation.   They really responded admirably! </p>
<p>I agree with you regarding the online customer service for MPI&#039;s Meet Different Conference&#8230;. it was fantastic! </p>
<p>Thanks for contributing! </p>
<p>@michaelmccurry</p>
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		<title>By: MichaelMMcCurry</title>
		<link>http://www.michaelmccurry.net/2010/03/14/five-reasons-why-your-hotel-should-be-utilizing-social-media/comment-page-1/#comment-525</link>
		<dc:creator>MichaelMMcCurry</dc:creator>
		<pubDate>Mon, 15 Mar 2010 23:03:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.michaelmccurry.net/?p=3999#comment-525</guid>
		<description>Mike, 
 
What a great story this is... thanks for sharing it! 
 
Another great place to check the pulse of your brand is through sites such as Google Alerts.  They can really help an event professional catch problems before they become disasters! 
 
You should have your wife write a blog article about her experience.... she could guest blog at my site :) 
 
Thanks for contributing Mike 
 
@michaelmccurry </description>
		<content:encoded><![CDATA[<p>Mike, </p>
<p>What a great story this is&#8230; thanks for sharing it! </p>
<p>Another great place to check the pulse of your brand is through sites such as Google Alerts.  They can really help an event professional catch problems before they become disasters! </p>
<p>You should have your wife write a blog article about her experience&#8230;. she could guest blog at my site <img src='http://www.michaelmccurry.net/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  </p>
<p>Thanks for contributing Mike </p>
<p>@michaelmccurry</p>
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		<title>By: mike mcallen</title>
		<link>http://www.michaelmccurry.net/2010/03/14/five-reasons-why-your-hotel-should-be-utilizing-social-media/comment-page-1/#comment-524</link>
		<dc:creator>mike mcallen</dc:creator>
		<pubDate>Mon, 15 Mar 2010 19:54:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.michaelmccurry.net/?p=3999#comment-524</guid>
		<description>Had this conversation with my wife last year and they were told they could not have a blog.  She decided she needed to boost her interaction with her audience of patrons so she built a blog starting posting plus she added a weekly video podcast she cohosted with the general manager. She also interacted on Tripadviser and the usual channels of facebook to make sure she heard and reacted to what guests were saying about the hotel.  Once she was up and running she checked the analytics of her corporate website and her blog portal where she quickly found the numbers were much higher just using the organic search methods of a blog.  She also found her sales team was websensed so they could not get into conversations with friends or groups on websites like Facebook and linkedin. This was also rectified.   At the end of last year she and her hotel were recognized at there global sales conference and they won an award for the best Online Marketing for her global brand.   
Here is her blog &lt;a href=&quot;http://www.sanjosedoubletreehotel.com/&quot; target=&quot;_blank&quot;&gt;http://www.sanjosedoubletreehotel.com/&lt;/a&gt; 
 
Thanks for the post Mike. 
 </description>
		<content:encoded><![CDATA[<p>Had this conversation with my wife last year and they were told they could not have a blog.  She decided she needed to boost her interaction with her audience of patrons so she built a blog starting posting plus she added a weekly video podcast she cohosted with the general manager. She also interacted on Tripadviser and the usual channels of facebook to make sure she heard and reacted to what guests were saying about the hotel.  Once she was up and running she checked the analytics of her corporate website and her blog portal where she quickly found the numbers were much higher just using the organic search methods of a blog.  She also found her sales team was websensed so they could not get into conversations with friends or groups on websites like Facebook and linkedin. This was also rectified.   At the end of last year she and her hotel were recognized at there global sales conference and they won an award for the best Online Marketing for her global brand.<br />
Here is her blog <a href="http://www.sanjosedoubletreehotel.com/" target="_blank">http://www.sanjosedoubletreehotel.com/</a> </p>
<p>Thanks for the post Mike.</p>
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		<title>By: Midori</title>
		<link>http://www.michaelmccurry.net/2010/03/14/five-reasons-why-your-hotel-should-be-utilizing-social-media/comment-page-1/#comment-523</link>
		<dc:creator>Midori</dc:creator>
		<pubDate>Mon, 15 Mar 2010 19:49:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.michaelmccurry.net/?p=3999#comment-523</guid>
		<description>Hi Mike, 
Some excellent points here. 
Here&#039;s a real-life example of my experience when in Chicago for the PCMA and TME meeting last Fall: 
Upon discovering there was no wireless Internet access offered (not even for a fee!), I Twittered my dismay. Nothing rude or derogatory, but just sharing my woes with fellow TME attendees. Within 15 minutes, a representative from the Hyatt McCormick Place replied explaining that there new wireless system was being installed and due to be complete the very next week! To top it off, they offered my free wired Internet in my room for the duration of my stay. 
 
Wellll, you can only imagine how loudly I sang their praises to the Twittersphere about how overjoyed I was with their service and the shining example of Social Media usage by a hotel!! 
 
@Moises, you were a perfect ambassador to the MPI attendees in Cancun. You showed up in the Twitterstream time and time again. And in this day and age when we have such limited time to check emails, go to various websites, etc, the fact that a potential client can reach out to you with a simple &quot;@&quot; sign means they might choose you before a competitor!! 
 
It was nice to be able to share a great story about someone doing something right :-) 
Midori Connolly, Chief AVGirl 
&lt;a href=&quot;http://www.twitter.com/GreenA_V&quot; target=&quot;_blank&quot;&gt;http://www.twitter.com/GreenA_V&lt;/a&gt; </description>
		<content:encoded><![CDATA[<p>Hi Mike,<br />
Some excellent points here.<br />
Here&#039;s a real-life example of my experience when in Chicago for the PCMA and TME meeting last Fall:<br />
Upon discovering there was no wireless Internet access offered (not even for a fee!), I Twittered my dismay. Nothing rude or derogatory, but just sharing my woes with fellow TME attendees. Within 15 minutes, a representative from the Hyatt McCormick Place replied explaining that there new wireless system was being installed and due to be complete the very next week! To top it off, they offered my free wired Internet in my room for the duration of my stay. </p>
<p>Wellll, you can only imagine how loudly I sang their praises to the Twittersphere about how overjoyed I was with their service and the shining example of Social Media usage by a hotel!! </p>
<p>@Moises, you were a perfect ambassador to the MPI attendees in Cancun. You showed up in the Twitterstream time and time again. And in this day and age when we have such limited time to check emails, go to various websites, etc, the fact that a potential client can reach out to you with a simple &quot;@&quot; sign means they might choose you before a competitor!! </p>
<p>It was nice to be able to share a great story about someone doing something right <img src='http://www.michaelmccurry.net/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /><br />
Midori Connolly, Chief AVGirl<br />
<a href="http://www.twitter.com/GreenA_V" target="_blank">http://www.twitter.com/GreenA_V</a></p>
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		<title>By: MichaelMMcCurry</title>
		<link>http://www.michaelmccurry.net/2010/03/14/five-reasons-why-your-hotel-should-be-utilizing-social-media/comment-page-1/#comment-522</link>
		<dc:creator>MichaelMMcCurry</dc:creator>
		<pubDate>Mon, 15 Mar 2010 18:20:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.michaelmccurry.net/?p=3999#comment-522</guid>
		<description>Kevin, 
 
Amen to that! 
 
The journey is moving forward. 
 
@michaelmccurry </description>
		<content:encoded><![CDATA[<p>Kevin, </p>
<p>Amen to that! </p>
<p>The journey is moving forward. </p>
<p>@michaelmccurry</p>
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		<title>By: @klrichardson</title>
		<link>http://www.michaelmccurry.net/2010/03/14/five-reasons-why-your-hotel-should-be-utilizing-social-media/comment-page-1/#comment-521</link>
		<dc:creator>@klrichardson</dc:creator>
		<pubDate>Mon, 15 Mar 2010 17:22:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.michaelmccurry.net/?p=3999#comment-521</guid>
		<description>Mike - enlightening to say the least. At one point in time (aging myself here) I can remember my employer not wanting me on &quot;the internet&quot; or spending too much time in e-mail. The difference here is that the changes mentioned before were technological changes that drove people to want to change. The social revolution is one in which people have said and shown that they want to connect, and technology is serving that demand with a variety of tools.  
 
I forsee a day when booking a meeting room for an event that one of the questions will be &quot;what is your event&#039;s hashtag?&quot; 
 
I look forward to getting to that day quickly. 
 
Here&#039;s to the journey. 
 
@klrichardson </description>
		<content:encoded><![CDATA[<p>Mike &#8211; enlightening to say the least. At one point in time (aging myself here) I can remember my employer not wanting me on &quot;the internet&quot; or spending too much time in e-mail. The difference here is that the changes mentioned before were technological changes that drove people to want to change. The social revolution is one in which people have said and shown that they want to connect, and technology is serving that demand with a variety of tools.  </p>
<p>I forsee a day when booking a meeting room for an event that one of the questions will be &quot;what is your event&#039;s hashtag?&quot; </p>
<p>I look forward to getting to that day quickly. </p>
<p>Here&#039;s to the journey. </p>
<p>@klrichardson</p>
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		<title>By: MichaelMMcCurry</title>
		<link>http://www.michaelmccurry.net/2010/03/14/five-reasons-why-your-hotel-should-be-utilizing-social-media/comment-page-1/#comment-520</link>
		<dc:creator>MichaelMMcCurry</dc:creator>
		<pubDate>Mon, 15 Mar 2010 17:17:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.michaelmccurry.net/?p=3999#comment-520</guid>
		<description>Ellen, 
 
Those statistics in your article are very interesting!  It&#039;s obvious many companies have a long way to go to get up to speed with competitive business practices. 
 
So, the really good news for the forward thinking companies is they will find them at a competitive advantage over the late adopters.  I think it would be a really good business opportunity for a professional speaker to focus in on educating corporate executives as the real value of integrating social media and technology into their business plan. 
 
All we can do as industry professionals is to keep getting the message out there! 
 
Thanks for contributing to the discussion! 
 
@michaelmccurry </description>
		<content:encoded><![CDATA[<p>Ellen, </p>
<p>Those statistics in your article are very interesting!  It&#039;s obvious many companies have a long way to go to get up to speed with competitive business practices. </p>
<p>So, the really good news for the forward thinking companies is they will find them at a competitive advantage over the late adopters.  I think it would be a really good business opportunity for a professional speaker to focus in on educating corporate executives as the real value of integrating social media and technology into their business plan. </p>
<p>All we can do as industry professionals is to keep getting the message out there! </p>
<p>Thanks for contributing to the discussion! </p>
<p>@michaelmccurry</p>
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		<title>By: MichaelMMcCurry</title>
		<link>http://www.michaelmccurry.net/2010/03/14/five-reasons-why-your-hotel-should-be-utilizing-social-media/comment-page-1/#comment-519</link>
		<dc:creator>MichaelMMcCurry</dc:creator>
		<pubDate>Mon, 15 Mar 2010 17:13:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.michaelmccurry.net/?p=3999#comment-519</guid>
		<description>Moises, I am so glad to hear that you are finding a productive way to leverage social technology to enhance your hotel&#039;s business communications. 
 
I love the idea of rewarding guests who make contact with you online... great idea!! 
 
Thanks for contributing to the discussion! 
 
@michaelmccurry </description>
		<content:encoded><![CDATA[<p>Moises, I am so glad to hear that you are finding a productive way to leverage social technology to enhance your hotel&#039;s business communications. </p>
<p>I love the idea of rewarding guests who make contact with you online&#8230; great idea!! </p>
<p>Thanks for contributing to the discussion! </p>
<p>@michaelmccurry</p>
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		<title>By: @moisesloyo</title>
		<link>http://www.michaelmccurry.net/2010/03/14/five-reasons-why-your-hotel-should-be-utilizing-social-media/comment-page-1/#comment-518</link>
		<dc:creator>@moisesloyo</dc:creator>
		<pubDate>Mon, 15 Mar 2010 17:08:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.michaelmccurry.net/?p=3999#comment-518</guid>
		<description>It true that some brands do not allow its employees to embrace social media, however there are others that actually encourage us to do it. My particular case, my property has its own twitter profile (@hiltoncancun) and EC members must twitt at least once a week. We also have our FB profile and we read our mentions, twitts and FB comments on operations  meeting, same as other on-line channels. We have a special in-room treat for those guests that make contact via on line channels. </description>
		<content:encoded><![CDATA[<p>It true that some brands do not allow its employees to embrace social media, however there are others that actually encourage us to do it. My particular case, my property has its own twitter profile (@hiltoncancun) and EC members must twitt at least once a week. We also have our FB profile and we read our mentions, twitts and FB comments on operations  meeting, same as other on-line channels. We have a special in-room treat for those guests that make contact via on line channels.</p>
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		<title>By: Ellen</title>
		<link>http://www.michaelmccurry.net/2010/03/14/five-reasons-why-your-hotel-should-be-utilizing-social-media/comment-page-1/#comment-517</link>
		<dc:creator>Ellen</dc:creator>
		<pubDate>Mon, 15 Mar 2010 15:39:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.michaelmccurry.net/?p=3999#comment-517</guid>
		<description>Mike -- Actually, your hotel contact&#039;s situation is not unusual. I posted a few weeks ago about a Robert Half Technology survey that found a full 54% of respondents said their for-profit companies did not allow social networking in any way, shape, or form, for any purpose, while employees were on the job (you can see my post here: &lt;a href=&quot;http://alearning.wordpress.com/2010/02/27/bad-news-for-social-learning/).&quot; target=&quot;_blank&quot;&gt;http://alearning.wordpress.com/2010/02/27/bad-new...&lt;/a&gt;  
 
Of course the impact on association learning (alearning, I like to call it) is different than it is on business, but the fact remains that if half or more of your targeted audience can&#039;t utilize the tools you&#039;re relying on then you need to make sure you&#039;re covering your bases in other ways, too. 
 
The movement toward adaption is churning ever forward, but slowly, so slowly! </description>
		<content:encoded><![CDATA[<p>Mike &#8212; Actually, your hotel contact&#039;s situation is not unusual. I posted a few weeks ago about a Robert Half Technology survey that found a full 54% of respondents said their for-profit companies did not allow social networking in any way, shape, or form, for any purpose, while employees were on the job (you can see my post here: <a href="http://alearning.wordpress.com/2010/02/27/bad-news-for-social-learning/)." target="_blank">http://alearning.wordpress.com/2010/02/27/bad-new&#8230;</a>  </p>
<p>Of course the impact on association learning (alearning, I like to call it) is different than it is on business, but the fact remains that if half or more of your targeted audience can&#039;t utilize the tools you&#039;re relying on then you need to make sure you&#039;re covering your bases in other ways, too. </p>
<p>The movement toward adaption is churning ever forward, but slowly, so slowly!</p>
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