Thanks Dave, as always I look forward to the insights of the Blues Brothers of Blogging !!

Mike

@michaelmccurry

I like that a world full of raving Lizard kings … ok I admit it I am a Jim Morrison fan.

Cheers to the journey, my friend !

Mike

@michaelmccurry

CMR is new school thinking and will be a differentiator moving forward. Living CMR is all about accepting, embracing and building business around the needs of the customer. While many are all about customer satisfaction I maintain there’s a huge difference between “customer satisfaction” and a customer centrality.

As Tom Peters has quoted in his book Re-imagine: “We want to create raving thunder lizard evangelists for our brands.”

Here’s to the journey as we seek raving thunder lizard evangelists.

I like the CMR reference much better than CRM… to me this symbolizes the difference between old school and new school.

MPI really did a terrific job overall with their conference, especially with this opening session which to me was off the charts.

I also really appreciate the personalized customer service they have provided to VAP attendees, it was very obvious they care and want to deliver to this important new breed of attendee!

I always love your comments Kevin, because they are filled with insight and passion for our industry.. thanks so much for contributing!

Mike

@michaelmccurry

Thank you for (1) providing a great summation of the opening keynote for those of us who could not attend and (2) for highlighting the importance of culture and the maniacal focus on the customer.

All companies say that their customers rule but now more than ever, given the power that customers have we need cultures that celebrate and reward a raving thunder lizard evangelist passion for the customer. We talk today about CRM (customer relationship management) but it’s the companies that move those letters around to CMR (customer managed relationships) that are and will continue to win.

That type of culture will drive great strategy which will yield success.

Looking forward to continuing to follow your posts throughout this event Mike. Thank you for your efforts and commitment.

My pleasure… you and your team have done an outstanding job of embracing the virtual attendees. I am very impressed with the attention you have given to that segment of your attendee base.

I will be posting more articles today and tomorrow. Stay tuned!

Mike

@michaelmccurry