I read an article today written by one of my online colleagues that was very timely. Lara McCulloch-Carter, in her Blog post “Ten Creative Crowdsourcing Ideas For Event Planners,“ offers some great insight into best practices, for leveraging the collective knowledge and creativity of your event audience.
As Lara’s article stated, according to Wikipedia the definition of Crowdsourcing is
“the act of taking tasks traditionally performed by an employee or contractor and outsourcing them to a group of people or community through an open call to a large group of people (a crowd) asking for contributions.”
This year I have been appointed by PCMA (Professional Convention Management Association) as the co-chair (along with Bob Hancock) of the 2010 PCMA Education Conference taking place in Montreal June 13 -16, 2010. This event is a robust three day program designed to gather meetings industry professionals for a highly interactive program based on the hottest issues, topics and trends in meetings today. If you’re looking for a conference focused on shared ideas and solutions to our industry’s challenges, this is the event for you.
One of the objectives of this event is to experiment with alternative conference formats and new technologies. As part of the schedule (15) peer-to-peer networking sessions (divided into five tracks of three for each time slot) will be offered. The topics will be determined through a Crowdsourcing process. The conference planning committee met on January 10 and developed the following list of potential topics to get the brainstorming started.
- Greening Practices
- Knowledge of financials and impact on event budgets
- Hotel poachers/Internet pirates
- How to build influence within your organization; managing boards; managing up; new trends in management and leadership
- Medical Meetings; Legislation; Tarp; PhRMA
- Event design; branding and theme
- Attendance Building (Registration)
- Co-location – build alliances (i.e. Two Associations. combine Trade shows)
- Supplier/Planner collaboration & relationship building
- Social Media with Events
- Time Management and
- Creating Sponsorship Opportunities
- Justification of Meetings/Face to Face
- Adding Fun to your events
- How to get Attendees Engaged in Events
- Team Building
As I previously mentioned this list of topics is a starting point. We are very interested in hearing from PCMA members, and other event professionals, to identify which subjects and issues are of the greatest interest.
The committee’s goal is to have a final listing of topics developed by March 15, 2010. Please respond to this Blog article, in the comments section, and share your thoughts and ideas with us. We look forward to receiving your feedback!