Do you operate a personal blog? It is difficult to pinpoint exactly how many blogs there are in cyberspace. According to Technorati, there have been at least 133,000,000 blogs indexed by them since 2002. Universal McCann, a company specializing in social media research, states 73% of Internet Users have read blogs. Clearly, blogs are a prevalent channel of communication on the Web! So why are so many people jumping into this arena?
Technorati, in their article “70 Usable Stats From The 2009 State Of The Blogosphere” cited the following as the top motivators, for bloggers, in an annual study they conducted in December 2009:
- 72% blog in order to share their expertise.
- 72% of those who are self-employed and blogging are interested in attracting new clients.
- 71% blog at least in part to speak their minds.
- 70% say that personal satisfaction is a way they measure the success of their blog
- 63% say that blogging has led them to become more involved with things they’re passionate about as a result of blogging.
- 61% blog in order to supplement their income.
- 53% of professional bloggers are interested in attracting new clients from blogging.
I entered the blog world as part of an overall personal strategy to build my credibility and network, in an industry significantly impacted by the recession of 2008-09. My vision was to find ways to strengthen my position and value as an Experient employee, and create leadership opportunities for myself.
Lets be clear, I do not blog for a living. In my world blogging is a part-time, “off-the -clock” venture. The following are my ongoing blogging objectives:
- build credibility as a thought leader in my job as a Strategic Account Manager for Experient and on the personal side, as an individual.
- Create connections with other like-minded professionals, expanding my existing business and personal networks.
- Maintain a collaboration channel to engage with others in brainstorming innovative solutions for pervasive meetings and events industry issues.
- Share life experiences and insight with other people helping them enrich their personal lives.
So why should you create and maintain your own blog? My own artistic instincts urge me to respond by asking, why not? Realistically, though, Blogs are not for everyone. Ask yourself the following questions, which may help you determine if a blogging venture will be the right decision for you:
**Key Question — Do I enjoy writing? If your answer is no to this question, then you should stop here! Blogging is most likely not for you. If you answered yes read on…
Question #2 — Are there topics, either business, or personal, I am both knowledgeable and passionate about?
Question #3 — Do I enjoy interacting with other like-minded individuals, engaging in collaborative learning opportunities?
Question #4 — Am I interested in expanding my personal network of business and/or personal contacts, building new meaningful relationships?
Question #5 — Do I seek to enhance my credibility as a person and build my reputation as a thought leader in my business sector?
If any combination of questions #2 to 5 resonate with you, then you should strongly consider initiating a blog. There really is nothing to lose, as if you try it out and don’t find it enjoyable or productive you can discontinue. There is no financial investment to get started, assuming you have a computer with reasonable features. A number of hosted blog applications are available free-of-charge, such as Blogger and wordpress.
The blogging community is a huge network of intellectually passionate people, who are enthusiastic about writing. They are eager to enhance the learning process, by exchanging ideas, best practices, and experiences with other users. Intertwined with other social media tools, blogging will continue growing exponentially.
Where do you fit into the blogging spectrum? If you are not yet a part of the Blogosphere, did you take the above litmus test, to determine if blogging may be a good fit for you? If you are already an established blog author, what motivates you to write articles? What advice do you have for our readers? I look forward to your comments and contributions!