Comments on: Economic Recovery & Events – Roll the Dice? http://www.michaelmccurry.net/2009/09/27/economic-recovery-events-%e2%80%93-roll-the-dice/ Inspired Words in the Service of Fellow Human Beings Wed, 08 Feb 2012 18:32:36 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Jeff Hurt http://www.michaelmccurry.net/2009/09/27/economic-recovery-events-%e2%80%93-roll-the-dice/comment-page-1/#comment-237 Jeff Hurt Mon, 28 Sep 2009 18:17:00 +0000 http://www.michaelmccurry.net/?p=1846#comment-237 Michael (& Lisa): Great ideas. I just finished my annual conference and our attendance was 60% less than originally planned three years ago. Thankfully, we were on top of this situation since January of this year and knew it was going to be a down year for us. Economist Don Reynolds was our keynote speaker and his message was, "The economy has improved and will continue to do so. However, we are in the new normal!" He made it clear that this recession will last a minimal of six quarters. "To expect a normal recovery cycle, whether it is corporate profits or lending or consumer spending or capital investment, or (pick the category) is just not reasonable," he added. Our attendees told us to expect the same amount of attendance for 2010 or even less as their companies continue to cut back expenses. I wish I were an optimistic as you were at expecting growth yet we expect decline or plateau. What tool do we use to forecast our attendee's room block performance? Engagement, conversations and surveys. Nothing new there although we survey our attendees more than ever in the past. Michael (& Lisa):

Great ideas.

I just finished my annual conference and our attendance was 60% less than originally planned three years ago. Thankfully, we were on top of this situation since January of this year and knew it was going to be a down year for us.

Economist Don Reynolds was our keynote speaker and his message was, “The economy has improved and will continue to do so. However, we are in the new normal!” He made it clear that this recession will last a minimal of six quarters. “To expect a normal recovery cycle, whether it is corporate profits or lending or consumer spending or capital investment, or (pick the category) is just not reasonable,” he added.

Our attendees told us to expect the same amount of attendance for 2010 or even less as their companies continue to cut back expenses. I wish I were an optimistic as you were at expecting growth yet we expect decline or plateau.

What tool do we use to forecast our attendee’s room block performance? Engagement, conversations and surveys. Nothing new there although we survey our attendees more than ever in the past.

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