Back in July I decided to experiment with an idea… to write a blog recapping an event I did not attend. A further twist to this project was to create the article purely from tweets posted on the event’s Live Twitter stream. Sounds like an interesting challenge? Well, it certainly was ……
The event of choice was the Opening General Session for Meeting Professionals International World Education Congress.(MPI WEC) To provide some context the meeting took place on Sunday July 12, at the Salt Lake City Convention Center and contained a live audience of approximately 2,400 ppl. The Twitter Hashtag, #WEC09 generated the following activity for that session, which was the reference material for my article:
- # of Tweeters — 74 (including me)
- # of Tweets — 358
Within the Twitter audience, roughly 25% of the participants were virtual, like myself. As a point of information, a Virtual Access Pass (VAP) was available from MPI for $19 MPI member/$59 non member entitling the purchaser to view a live or archived webcast of the event. I, like many people refused to pay for the webcast, which is what inspired this experiment.
So, here is a recap of the steps I followed to organize my thoughts and write the recap article:
- Step #1 — Sort tweets by presenter… there were three speakers so tweets were copied and pasted from chat archive to Microsoft Word Document in three columns.(one column per speaker)
- Step #2 — Condense Tweets … Locate redundant tweets and purge them.
- Step #3 — Tweet analysis to identify common sub-themes … examining the tweets more closely I discovered three recurring “lessons” amongst the presenters. Within each presenter’s column I grouped the tweets by lesson 1, 2 or 3.
- Step #4 — Designed Article layout … created an outline illustrating a high level overview of the blog document.
- Step #5 — Write the Article
- Step #6 — Finishing Touches — Added some pictures of the speakers, and an embedded version (in the article) of the Opening Session Video. (obtained from Youtube.com)
The finished article was entitled “MPI’s WEC — The Opening Act” and contained 756 words. The response I received for the article was very positive, amongst both live and virtual participants. To this day, 6 weeks later, folks are still clicking on that article at my blog site.
From this experience I learned the collaborative nature of a live Twitter stream. The success of this article is less about my writing skill and more about the power of Co-creation, as the ideas I presented were the collective thoughts of 75 individuals. Clearly, this is a lesson in crowdsourcing!
Question: Have you had an experience similar to mine, or perhaps slightly different. Do you find collaborative creation of content to be a valuable asset? Lets hear your thoughts!