I just finished reading a blog article by one of my online colleagues Jeff Hurt, that really fired me up. For the details of the article please visit Jeff’s blog site “Midcourse Connections.” Jeff shared an incident with a fellow Association Executive who criticized his blog as being “obscure.” Essentially this person was accusing Jeff of being an online trouble maker and suggested he bring his concerns “behind the association’s walls and follow a chain of hierarchy to voice his concerns privately.”
What society does not need are Bureaucrats stuck in their old ways, unwilling to consider change or new ways of doing things. The world is rapidly changing and undeniably, organizations can not function the same way they did even six months ago. In this tough economy, which is highly competitive, businesses (and yes that includes non profit associations) must find new ways to add value to their customer’s experiences. To ignore this is business suicide!
The truth, folks is we need more people like Jeff in the business world. Jeff is a highly intelligent, outspoken, courageous advocate of transparent communication. He embraces change and his articles tend to “hit buttons” with people for a noble purpose… to get them thinking about issues. That, my friends, is anything but obscure!
Consider the following comments from speakers at the Opening General Session of the recent MPI WEC in Salt Lake City:
- Gary Loveman, CEO of Harrah’s Entertainment believes we are in a “new normal” and the pervasive components for success are value and innovation.
- Betsy Myers, COO of Obama Inauguration states we need to overcome our fears and follow the dream. We need to take a step in a direction we have never been before.
As Jeff stated in his article we can not afford to live in a bubble of nostalgia …. we must move forward into a new world, filled with possibilities, anchored by greater technology tools than we have ever had. Lets get those brainstorm sessions going, challenge your business friends to consider something new, something different. Hey have a “tweetup.” Question the old “best practices” and lets get out there and collaborate to implement “new better business strategies!”
Question: Is your organization evaluating its current business models and customer service tools? Are you connecting with your customers regularly and are you asking them what they want/need? Please share your thoughts!